Whenever I answer the question: …and what do you do for a living? I go through any usual rehearsed schtick before closing with: and I write a blog. blogging for your business
Do people still write Blogs? Why yes, they do. And here’s why blogging for your business matters.
I have been blogging on and off for 10 years now and every time I return to it, its like putting on an old favorite T-shirt. Why? Because its a return to familiarity, a return to who we are, a statement in time. Blogging about our business adds life to what we do for a living. It can take a very concrete website and shock it awake, breathing engagement into it. It adds personality, lets people know there are humans behind the scenes, builds character, and sets you apart from the rest.
Blogging also gives you more creative freedom.
Sitting in front of that blank page and cursor winking at you is enough to get me thinking outside of the box, encouraging me to step outside of my comfort zone, to try something different, to see what I can do to keep my video services booming.
Is it hosting an event? Or sponsoring an orphanage and sharing that relationship with my customers? Is it creating a new series of service based videos for a fire department or how-to videos for my Youtube channel? Is it donating services to charity, or putting together a giveaway to bring attention to your brand? blogging for your business
No matter what you choose to explore, blogging keeps me thinking about how I can extend the reach of my organization, or communicate my company ethos through sharing stories and content. Something that appeals to our audience frequently are “behind the scenes” photos. Whenever we go out on a shoot, I am always snapping behind the scenes pictures, usually capturing the camera equipment in the shot, along with the subject. So I include our latest project in a post, sharing interesting photos from the shoot.
Blogging also keeps my mind flexing it’s creative muscles via the written word.
One of the services I offer, and I must say I enjoy quite a bit, is copywriting. I love writing copy and helping people with their own creative process. I love creating pitch decks for selling concept work like products and movies. I love to tell people’s stories on paper just as much as I do with video. Blogging ties it all together and helps me keep it real.
On my website, I call my blog “News” because it keeps Pattern Integrity happening. It also keeps me working on furthering our business growth goals and expanding our reach. blogging for your business
And lastly, one of the most important reasons to blog is to drive traffic to your website.
Search engines LOVE content and that’s exactly what blogging for your business provides Google, Bing and all the others. Our goto blogging platform is WordPress. After you’ve settled on your platform, it’s vital to use a solid SEO plugin like Yoast SEO or something along those lines (Yoast just so happens to be our goto SEO solution). Here’s a piece Yoast published on the importance of blogging for your business: a blog on an e-commerce site. If you have any questions please leave us a comment below and we’ll be sure to help out anyway we can. You can also check out Youtube for wordpress, SEO and any sort of other blogging tutorials as it’s LOADED with great ones.